Personally, I like it to keep up to date with friends and family from across the world. It lets you engage with your audience in real-time, whether it’s through any social media platform my focus this issue is Facebook.
Facebook’s more than 1.44 billion monthly active users around the world, and Australians spend an average of 7 hours per week on Facebook according to the Aussies Love Facebook reference above.
Wow! Are you engaging with your audience?
As we know the set up for an individual is much more controlled and managed than it is for business and community pages, because you can block or unfollow the people who are not fans.
Community and business pages provide you with a group who are engaged both positively and negatively.
The majority of us live in a house in a community, which we engage on a day to day basis, but how often do you engage with your online community?
Today we can say, “hello” to the barista at the coffee shop and comment on the weather, but if you post a photo on Facebook within in minutes you can have up to 100 likes and 15 shares, which could be seen instantly across the world…
Blows my mind the power of social media and how engaged we are today. A lot of people state that we are growing a disconnected generation, is this true?
Personally, I think we just have more choice, and that means we can engage in what want and when we want too.
What do you think?
Facebook can clearly identify who your target audience is, what people like and dislike about your activities and promote your brand or community in a microsecond.
Is it safe? Is it sustainable? My answer is yes, for this reason; It is important for growth to receive feedback either way. Constructive criticism can help to build resilience and learn from mistakes especially when things or promotions are not working.
You learn fast, which can be corrected and make you stronger. We always aim to respond as quickly as possible to negative feedback to deal with the issue before it escalates. A simply thank you for your comments; they have been noted and will show others that your are aware and shut down any unfolding drama.
And last but not least, it is sustainable until another smarter faster platform comes along and by platform I mean a digital interface that you don’t even need to like or poke to show your engaged.
This topic I could write for hours about but my question is this, “Is Facebook creating a connected or disconnected community?
What do you think?